Branding Strategies Learned from LEGO
How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to...
View ArticleMobile Marketing Strategies Will See a Boost in 2014
Consumers have gone mobile. According to a Pew Research study in June, about 60 percent of Americans now own smartphones. It’s no longer just the business executive that’s tethered to their information...
View ArticleTest Your Publish Times in Your Social Media Marketing
You’ve finally gotten on board with social media as a vehicle to bring you the much-needed attention you deserve. Now it is time to see if you are maximizing your efforts by examining the best time to...
View ArticleMarketing Strategies Should Include Social Media for Older Consumers
Do your marketing strategies take into account the Baby Boomers’ use of social media? If you think this generation of aging Americans are a group who refuse to accept technology, you’re missing out on...
View ArticleHow Prepared is Your Content Marketing Agency?
The marketing world is always changing incrementally, but there have been two major phases that we can see. The first had the goal of appearing in search listings with a measurement using a limited...
View ArticleExploding Jelly Beans and Content Marketing: A Perfect Match
Have you ever wondered what brand strategies and marketing have in common with jelly beans? When it comes to planning out your content marketing, taking inspiration from Candy Crush Saga might just be...
View ArticleDo You Want More From Your Social Media Content?
It’s extremely important to provide more than just great social media content by creating an active presence on the different platforms. Often times, it can be difficult to find the time that is...
View ArticleHow to Build the Foundation of Strong Brand Strategies
Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the...
View ArticleMainstream Mobile Leads the Way in 2014
Society has been working toward this for years and this is finally the year that we most likely will see mainstream mobile apps and websites take the lead. Mobile has been the push for several years...
View ArticleWhat You Should Consider for Your B2B to Optimize Marketing Strategies...
You know the power of social media in reaching your consumers. With real-time posts, ability to give feedback and mobile availability, it is an obvious choice. But now it is time to consider another...
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