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Branding Strategies Learned from LEGO

How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to...

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Mobile Marketing Strategies Will See a Boost in 2014

Consumers have gone mobile. According to a Pew Research study in June, about 60 percent of Americans now own smartphones. It’s no longer just the business executive that’s tethered to their information...

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Test Your Publish Times in Your Social Media Marketing

You’ve finally gotten on board with social media as a vehicle to bring you the much-needed attention you deserve. Now it is time to see if you are maximizing your efforts by examining the best time to...

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Marketing Strategies Should Include Social Media for Older Consumers

Do your marketing strategies take into account the Baby Boomers’ use of social media? If you think this generation of aging Americans are a group who refuse to accept technology, you’re missing out on...

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How Prepared is Your Content Marketing Agency?

The marketing world is always changing incrementally, but there have been two major phases that we can see. The first had the goal of appearing in search listings with a measurement using a limited...

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Exploding Jelly Beans and Content Marketing: A Perfect Match

Have you ever wondered what brand strategies and marketing have in common with jelly beans? When it comes to planning out your content marketing, taking inspiration from Candy Crush Saga might just be...

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Do You Want More From Your Social Media Content?

It’s extremely important to provide more than just great social media content by creating an active presence on the different platforms. Often times, it can be difficult to find the time that is...

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How to Build the Foundation of Strong Brand Strategies

Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the...

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Mainstream Mobile Leads the Way in 2014

Society has been working toward this for years and this is finally the year that we most likely will see mainstream mobile apps and websites take the lead. Mobile has been the push for several years...

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What You Should Consider for Your B2B to Optimize Marketing Strategies...

You know the power of social media in reaching your consumers. With real-time posts, ability to give feedback and mobile availability, it is an obvious choice. But now it is time to consider another...

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